FEATURED WORK
Ocean to Stable
Branding & Identity
To inspire the wanderer at heart
CHALLANGE
Develop a distinctive brand and visual identity imbued with personality and character tailored for this emerging homeware business. Begin by establishing a captivating logo and style guide. Creative direction for content and product photography and progress the application across website, digital and sales collateral.
OUTCOME
Working closely with the founder, we developed a complete brand narrative focusing on purpose, mission, and vision. Subsequently, we created the visual identity from the ground up, including the initial logo design and various branding elements such as sales collateral and social media visuals. Additionally, we designed and launched a themed e-commerce website, organising products into categories, and conducted product photography sessions to enhance its appeal and functionality.
SCOPE OF PROJECT
Project Management
Brand Ideation
Logo Design
Style Guide Creation
Photography Creative Direction
Cross Channel Brand Application
Graphic Design
Design Execution
Print & Digital Output
the journey begins
A moodboard serves as an excellent canvas to develop ideas, gathering a mix of images, textures, and colours, forming a launchpad for ideation. It becomes the starting point to delve into the purpose, mission, and vision, prompting inquiries about the ‘why,’ ‘what,’ and ‘how’ to shape and construct the narrative, messaging, and story behind the brand.
The story behind the visuals
Emphasising the curation of modern, rustic homeware and furnishings while highlighting the connection to nature and ethical sourcing from passionate artisans, served as the guiding inspiration behind the visual identity and branding.
It’s all about connecting
We sought to encapsulate the warmth, raw textures, and organic elements of nature within the brand’s visuals, mirroring the essence of the curated collection. Design choices echo the craftsmanship and dedication of artisans while fostering a connection to the natural world, harmonising modern aesthetics with rustic authenticity.
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