Work
Lorry Boys – Jim & Joe's
Visual Identity
Beer
CHALLANGE
Crafting a beer label that stands out in a saturated market is a substantial challenge. In a sea of options, design becomes the sole differentiator. For this specific beer label design, the emphasis rests on creating a whimsical and distinctive identity.
OUTCOME
The design involved a fun and quirky label redesign, aiming to evoke a sense of playfulness and individuality. This design needed to draw consumers’ eyes and distinguish the beer from the plethora of choices available in the market.
SCOPE OF PROJECT
Visual Identity
Creative Direction
Logo Design
Label Design
CLIENT
Macarthur Grange Brewery –
Lorry Boys
Agency
Heard
Putting on a Beer Face
Based around the iconic hair and beards of Jim and Joe, the label would change between different beards and colours based on the type of product ranging from Larger, Pale Ale and Pilsner.
Bringing out the character
Special die-cut of Jim and Joe’s ‘beer face’ was
created to further expand on the individual nature
and quirkiness of the product’s flavour and taste.
created to further expand on the individual nature
and quirkiness of the product’s flavour and taste.
Alternatives
Further exploration into a blend of subdued and lively colour palettes symbolising distinct target markets.
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