Work
Deloitte: CFO Sentiment
Campaign Visual Identity
Facing uncertainty with confidence
The Leader's Circle: Sharpening your edge
CHALLANGE
How can we revitalise the CFO Sentiment survey report, transforming it into an engaging and compelling format? The initial challenge involves refreshing the report's visual presentation and expanding the internal infographic into dynamic digital formats.
OUTCOME
Visually, our aim was to create impactful materials, including a broad-sheet style report conveying Australia's CFO community's nuanced outlook. We also provided engaging infographics, a conversation guide, and digital assets to succinctly summarise key insights, making data easily digestible.
SCOPE OF PROJECT
Campaign Visual Identity
Print & Digital Collateral
CLIENT
Deloitte Access Economics
Consultancy
Deloitte
maximising our influence
To broaden our influence and reach in the marketplace, we undertook a complete redesign of the report, starting from its core elements. This initiative aimed to expand our audience base, gain their support, and strengthen our position in the competitive landscape.
getting closer to the detail
A reworked design emerged, unveiling a larger broadsheet format and employing intimate portraiture photography. This redesign aimed to completely transform the report, revolutionising its structure, content, and visual allure. The goal was to position it as a captivating and influential asset, poised to make a significant impact within the specific market segment it targets.
seamless integration
The infographics, charts, and figures feature a modern and dynamic style. They seamlessly transition across online platforms and social media, adapting effortlessly to diverse digital environments.
Keen to chat further?
