Our Work
Deloitte Private Connect
Visual Identity
Real business in real-time
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CHALLANGE
How may we design a visual identity for the newly developed Deloitte Private Connect platform, embodying its revolutionary approach to business management by providing a solution that allows business owners to spend less time on day-to-day transactions and administrative tasks, and more time focusing on strategic growth and success?
OUTCOME
The identity aimed to visually express connectivity, agility, clarity, and empowerment. This initiative encompassed logo and wordmark design, brand collateral like sales brochures, workflow iconography, infographics, onboarding portal, marketing site, and a promo video.
SCOPE OF PROJECT
Branding & Identity
Print & Digital Collateral
Web Portal Design
UI Design
Video Animation Design
CLIENT
Deloitte Private Connect
Consultancy
Deloitte
Modern and Forward-Thinking Design
When crafting the graphic elements, we adopted an approach that accentuates a contemporary
and forward-thinking design ethos, mirroring
the concept of establishing new standards.
We integrated sophisticated, visual iconography to symbolise innovation and progress within accounting services.
and forward-thinking design ethos, mirroring
the concept of establishing new standards.
We integrated sophisticated, visual iconography to symbolise innovation and progress within accounting services.
iconography for Essential Business Tools
Given the complexity of certain steps and processes, it was crucial to create straightforward and user-friendly iconography and customer journeys delineating essential business tools and financial analytics. We crafted distinctive icons portraying real-time data, financial insights, cloud-based services, and mobile accessibility.
Dynamic and Responsive Design Elements
Leveraging the theme of navigation tools
or roadmaps, we introduced a web portal showcasing the ‘Five steps of Passport Connect’. This platform incorporates dynamic design elements that align with the notion of immediate access and adaptability across diverse devices.
or roadmaps, we introduced a web portal showcasing the ‘Five steps of Passport Connect’. This platform incorporates dynamic design elements that align with the notion of immediate access and adaptability across diverse devices.
Clean and Intuitive User Interface
We created a comprehensive ‘Welcome Pack’ to assist customers in navigating through the onboarding process. It prioritised a clean, intuitive user interface that guides users effortlessly through the essential process. Focus on user-friendly navigation and straightforward accessibility to key performance indicators and financial insights.
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