About
I’m Tomas Smid — a Creative Lead with 20+ years working across brand, campaigns, editorial, digital and visual communication.
I like the space between the idea and the finished work — finding the right idea, shaping how it should be expressed, then pushing the visual language and craft until it works.
I’ve worked across consulting, government, healthcare, FMCG, financial services and corporate environments, partnering with strategists, marketers, consultants and senior stakeholders to turn complex briefs into clear, engaging creative.
I currently work at M&C Saatchi World Services, working across campaigns and communications from concept and art direction through to execution.
Whether developing a campaign, identity, editorial system, digital experience or communication piece, I’m interested in the same thing: finding the idea, giving it a strong visual point of view, and making it work.
