About
I’m Tomas Smid — a Creative Lead with 20+ years working across brand, campaigns, editorial, digital and visual communication.
I like the space between the idea and the finished work — finding the idea, figuring out how it should look and feel, and then getting into the detail to make it work.
I’ve worked across consulting, government, defence, healthcare, FMCG, financial services and corporate environments, partnering with strategists, marketers, consultants and senior stakeholders to turn complex briefs into clear, engaging creative.
Whether it’s a campaign, identity, editorial piece, digital experience or something much simpler, I’m interested in finding the idea that gives the work a reason to exist, then making sure the design communicates it clearly and has enough character to be memorable.
