Blackdot Consulting – Something something
Blackdot Consulting
Blackdot helps organisations navigate customer-centric transformation, bringing strategy, technology, capability and change together. Its website needed to make that breadth understandable while giving prospective clients a clearer sense of how Blackdot could help.
Creative Direction • Website Design • Design Development • Digital Assets • Collateral
A clearer way through
The challenge was to simplify a broad and complex consulting offer without reducing its depth. The experience needed to guide different audiences through capabilities, industries, insights and success stories while keeping the brand confident and approachable.
Structure creates clarity
The solution was a modular digital system built around clear content hierarchy and a consistent visual language. Capabilities, customer journeys, insights and proof points were structured so visitors could move from the problem they faced to the way Blackdot could help.
Designing the experience
I led the creative and design development across the website and supporting communications. This included shaping page structures, visual assets, content presentation and supporting collateral, working with strategy and content teams to turn complex subject matter into clear visual communication.
My role
I led the creative and design development, translating the brand proposition into a practical digital experience and a suite of supporting communications.
Creative direction & design development• Website UX/UI & page design • Digital asset & graphic development• Supporting marketing collateral
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